Skip to main content

Posts

Showing posts from April, 2023

Using Google Search Console to Increase Business Growth

  Do you want to take your company to the next level? Do you want to increase the visibility of your website in search engines and attract more prospective customers? If so, you'll need to learn how to utilise Google Search Console , and there's no better place to learn than Digikosmo, Lucknow's top digital marketing training. Google Search Console is a free service provided by Google that assists website owners and SEO specialists in monitoring and optimising the performance of their websites in search results. It gives you significant insight into how Google crawls and indexes your site and assists you in identifying issues that may be affecting your site's search engine ranking. This post will explain what Google Search Console is and why it's important. What is Google Search Console? Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and analyze their website's performance in search results. GSC provides valu...

Maximising Your Website's Performance - Understanding the Importance of Google Analytics and Google Search Console

  Google Analytics and Google Search Console are two powerful tools that can help website owners find and analyze their website traffic and improve their online presence. Although Google offers both tools, they serve different purposes and provide different types of data.  Google Analytics is a web analytics tool that helps website owners track and analyze their website traffic. It provides detailed information about how users interact with the website, including the number of visitors the site receives, where those visitors came from, what pages they visited, how long they stayed on the website, and much more. By analyzing this data, website owners can identify areas for improvement and make data-based decisions on how to optimize their website.  The importance of Google Analytics cannot be overstated. By tracking website traffic and user behavior, website owners can gain valuable insight into their target audience and optimize their website to better meet their needs....

A Beginners Guide to Social Media Marketing - How it works and how it can help grow your business online.

A Beginners Guide to Social Media Marketing - How it works and how it can help grow your business online.   Social media has transformed how businesses interact with their consumers online. Social media sites such as Facebook, Twitter, Instagram, and LinkedIn, with over 4.4 billion active users globally, provide businesses with the potential to reach a large audience and increase brand recognition. In this blog article, we'll go over the fundamentals of social media marketing, how it works, and how it may help your business develop online. What is Social Media Marketing? Social media marketing is the promotion of your business, product or service through social media platforms. This includes creating and sharing content, engaging with your audience, and running paid ads. The purpose of social media marketing is to create awareness, increase website traffic, generate leads, and ultimately drive sales.  Read more….  What is digital marketing and why is it so important for ...